Blog
Practical guides on websites, SEO and promotion
Everything we've learned working with businesses in Romania: how to build a website that sells, how to rank on Google and how to run ads that bring customers, not just clicks.
Cheap site, free site, custom site: what I told a plumber who called me on July 14
A guy who'd built his own site on a free platform wanted to know why nothing was coming in from it. I told him to leave it alone. Here's why, and where the maths changes.
Read the article
Old Website Content: What to Rewrite, What to Merge, What to Delete
A site with years of articles usually has a part that helps and a part that hinders. How we separate them.
1 September 2026
TikTok Ads for businesses in Romania: who it worked for and who it didn't
It's not the right channel for every offer. What we've observed with clients we've tried it with and when we recommend something else.
1 September 2026
An advert that was running suddenly stopped. What do we check, in order
Results are declining day by day and nobody has changed anything. The order in which we look at the causes.
1 September 2026
The Negative Keyword List We Build in the First Week
Where budget drains in a new Google Ads account and how we block searches that have no business being there.
1 September 2026
Three logo options and an indecisive client: how do we get unstuck?
What do we do when none of the proposals are "the one", and why family opinions usually spoil the decision.
1 September 2026
When we tell the client they don't need a custom app
Half the discussions about custom software end with a cheaper recommendation. How we arrived at this conclusion.
1 September 2026
WordPress after launch: who presses the update button
The boring part of a WordPress site — updates, backups, who steps in when something breaks. How we share responsibility.
1 September 2026
What to ask at the first meeting for an online store
The list of questions we go into the first e-commerce discussion with — including those that sometimes dampen the enthusiasm.
1 September 2026
How to split pages when the client has five different services
A client with five services usually wants a page for each. Sometimes they're right. How we decide, and where we went wrong.
1 September 2026
First month in a new Google Ads account, day by day
What we do every week when we launch campaigns for a small business, what we check and when we stop.
25 August 2026
How much a website costs: the ranges from our projects and what influences them
A reply to the question we're most often asked on the phone, covering the intervals in our projects and what changes when the price increases.
25 August 2026
Three months on a builder's website: what I changed to get enquiries
A case laid out in order: what we measured first, what we changed, what didn't work, and what we redid the second time.
25 August 2026
Why you're not appearing in Google and where to start when taking over a website
What we check on day one, what we fix in the first month, and why we don't give firm deadlines for positions.
12 August 2026
How to Choose Keywords for a Client from Sibiu or Bucharest
How keyword research looks for a local business: from the client's list to grouping by intent and pages.
11 August 2026
I took on a slow website and fixed it in this order
A slow website, fixed in the order that matters: images, fonts, third-party scripts, hosting. Plus what we couldn't fix.
10 August 2026
What We Discuss About a Brochure Website Before We Talk Design
The questions we ask before talking about design, what we actually deliver, and why we request the content before we start.
9 August 2026
Remarketing in Google Ads: What we do before launching the first campaign
What needs to be on the site before you start remarketing, how we divide audiences, and where the feeling of harassment comes from.
9 August 2026
Video Ads on Facebook and Instagram: What to Shoot and What to Cut
How we film video ads with minimal equipment, what we cut in editing, and what we've learned about the first few seconds.
8 August 2026
Abandoned Cart: What we found when we looked at the checkout process step by step
I went through the checkout step-by-step, like a shopper. What I found, what I fixed first, and what isn't worth automating.
7 August 2026
Local SEO for Small Businesses: What Moves the Needle in Google Maps
Company profile, reviews, local pages and the things that don't move the needle on Google Maps.
6 August 2026
Why a website looks trustworthy: a few small things, put in their place
The little details people use to decide whether to give you their data: address, people, response speed, consistency across channels.
6 August 2026
Google Ads Account Structure for a Small Business, Explained with a Case Study
What a Google Ads account looks like for a small business: how many campaigns, what we separate, what we leave automated, and what we monitor weekly.
2 August 2026
Facebook Ads for Orders, Not Reactions: How We Set Up a New Account
What we do in the first few weeks on a new Facebook account, why we don't bother with reactions, and what a proper creative test looks like.
29 July 2026
An online shop that sells: what should we change first on the product page?
The product page decides the sale. What information order we use, what we test, and where we went wrong with beautiful galleries.
24 July 2026
What you actually get when you order a logo from us
What files actually go to the client, what the stages look like, and the situations where a new logo is the worst possible investment.
18 July 2026