Head of Performance Ads
Cristian Ilie
Builds and optimizes Google, Meta and TikTok campaigns, focused on cost per client.
I run the paid campaigns: Google Ads, Facebook/Instagram and TikTok. My first question isn't "what's your budget", it's "what is a new client worth to you" — everything else follows from that.
I set up conversion tracking before launching anything. Without correct measurement, optimization is guesswork.
I prefer simple account structures with tightly themed ad groups, because they're easier to read and correct week by week.
Areas of work
Services this person leads
Articles by Cristian
TikTok Ads
TikTok Ads for businesses in Romania: who it worked for and who it didn't
Facebook Ads
An advert that was running suddenly stopped. What do we check, in order
Google Ads
The Negative Keyword List We Build in the First Week
PPC & Google Ads
First month in a new Google Ads account, day by day
Google Ads
Remarketing in Google Ads: What we do before launching the first campaign
Facebook Ads
Video Ads on Facebook and Instagram: What to Shoot and What to Cut
